The fabric has the same quality as conventional cotton but not the negative impact on the environment. Organic cotton addresses most of the environmental challenges which conventional cotton production faces.
It is grown from non-GMO seeds and without the use of pesticide, insecticide or fertilizer. Unlike conventional cotton, organic farmers use ancestral farming methods, including crop-rotation, mixed farming or no-till farming to preserve the soil. Organic cotton uses up to 71% less water than conventional cotton according to some sources.
Organic cotton farmers are not exposed to harmful substances.
Several organizations have established certifications for organic cotton such as GOTS, USDA-NOP, Organic Content Standards, IVN and Naturland. Certification is the only proof that a product is truly organic.