(Part one) Let's talk about COLORS!

Autron Industry

Mar 16, 2019

4 min read

Updated: Sep 8

In this post, Autron design team will share color scheme for you guys!

Content

Part One

Solid Color impression
Through color combination to have different effects on bags..

Part Two

Choose color by according customer's occupation.
Color scheme of character.

Solid Color Impression

1. Red

Enthusiasm, Excitement, Energy, Jealousy, Pressure, Love, Vitality, Passion, Anger, Danger, Gorgeous, Brilliant, Spicy, Hot, Aggressive, Violent, Stimulating.

Front and back of a red pebbled leather sample with a supplier label.

2. Orange

Active, Joy, Harvest, Health, Dynamic, Warm, Cheerful, Bright, Close, Secure, Simple, Human Nature, Hysterical, Noisy.

Front and back of an orange-tan leather sample with a supplier label.

3. Lime

Hope, Future, Happiness, Purity, Knowledge, Authority, Childish, Vigilance, Concentration, Bright, Healthy, Humorous, Generous, Prosperous, Informal.

Front and back of a lime-yellow leather sample with a supplier label.

4. Bambou

Natural, Harmonious, Balanced, Peaceful, Healing, Fresh, Comfortable, Fair, Safe, Healthy, Genial, Honest, Not Natural, Relaxed, Young.

Front and back of a bright green leather sample with a supplier label.

5. Blue Hydra

Stable, Calm, Refreshing, Knowledge, Male, Melancholy, Refreshing, Trust, Calm, Honest, Successful.

Front and back of a bright blue leather sample with a supplier label.

6. Pink

Lovely, Happy, Beautiful, Love, Female, Soft, Beautiful, Romantic, Warm, Happiness, Sweet.

Front and back of a pink leather sample with a supplier label.

7. Ultraviolet

Noble, Beautiful, Graceful, Luxurious, Sexy, Mysterious, Elegant, Noble, Dignity, Heart, Capable.

Front and back of a dark purple leather sample with a supplier label.

8. Noir

Formal, Serious, Substantial, Dignified, Fashionable, Rich, Advanced Sense, Mysterious, Thick.

Front and back of a black leather sample with a supplier label.

9. Blanc

Purified, Clean, Simple, True, Just, Kind, Peaceful, Limpid, Pure, Victorious, Without Dirt.

Front and back of a white leather sample with a supplier label.

Through color combination to have different effects on bags.

Color combination basically in 2 types.

1. Harmonious effect by single or similar type of colors.

2. Contrast colors to create the effect of color differences. The following shows several color effects.

1. Same hue color scheme.

Present the oneness, if not the same hue, similar type of colors can also have similar effect like below. Example: BLEU AZTEQUE + BLEU HYDRA + BLEU PARADIS

Textured material colour palette in turquoise, bright blue and muted blue.

2. Similar type of color scheme.

Example: BLEU ATOLL + GRIS PERLE + ROSE SAKURA

Textured material colour palette in pale aqua, light grey and pale pink.

3. Accent color scheme.

Trying to match with accent color in similar type of color scheme, which can highlight the point. Example: ROUGE PIVOINE + NOIR + ROUGE TOMATE

Textured material colour palette combining red and black.

4. Unnatural color scheme.

Decrease warm color lightness, then increases cool color lightness. Example: GRIS TOURTERELLE + FEU + ETOUPE

Textured material colour palette in taupe, rust and grey-brown.

5. The contrasting hue.

Color purity contrast. Example: CANOPEE + VERT ANGLAIS

Textured material colour palette in olive green and dark forest green.

Brightness contrast. Example: FEU + TRENCH

Textured material colour palette combining rust and taupe.

Hue contrast. Example: LIME + BLEU HYDRA

Textured material colour palette combining yellow and blue.

6. 3 colors matching & 2 color matching.

Strong contrast effect by matching high purity contrast color.

3 colors matching. Example: NOIR + VERMILLON + LIME

Textured material colour palette in black, red and yellow.

2 color matching. Example: ROUGE TOMATE + BLANC

Textured material colour palette combining red and white.

7. Color scheme with floating feeling.

Repeatedly appear with rule by two kinds or more colors to make color harmonious.

Example: NOIR + BLANC + ROSE JAIPUR + COLVERT

Checked grid of textured material colour blocks in black, white, coral and dark teal.

Color scheme in actual bag design.

Appropriate color matching will highlight the bag design, and we always choose the color matching in the actual production according to our customer's branding position, including gender of their consumer, age, and where or how they use it. If you choose the color according to your personal preference, you might ignore the feelings of your consumer. Below we show some color matching from gender, age, season, temperature, weight sense, etc for your reference.

1. Gender color scheme.

Generally, gentlemen will always use cool colors to express themselves, like Blue; And ladies will always use warm color to express, like red. Deep colors such as dark to express the male; And frivolous tonal will express female.

(1) Male color scheme. Example: COBALT + ARDOISE + BLEU ROI

Textured material colour palette in dark teal, charcoal and slate blue.

(2) Male color scheme 2. Example: MALACHITE + GLOD + VERT VERONESE

Textured material colour palette in green, tan and olive.

(3) Female color scheme. Example: ROUGE GRENAT + LIPSTICK + ROUGE CASAQUE

Textured material colour palette in burgundy, pink and red.

(4) Female color scheme 2. Example: ROSE CONFETTI + CIEL 7GEV + GRIS PERLE

Textured material colour palette in pink, muted blue-green and light grey.

2. Age color scheme.

We can choose different colors to match the age of the consumer. Use overall hue to show age-appropriate color schemes. Generally, the younger will choose colors with higher lightness and purity hue. Older will fit for darker hue.

(1) Baby color scheme. Example: ROSE SAKURA + BLANC + BLEU ATOLL

Textured material colour palette in pale pink, white and aqua.

(2) Children color scheme. Example: ROUGE TOMATE + CUMIN + BLEU HYDRA

Textured material colour palette in red, ochre yellow and blue.

(3) Adult color scheme. Example: ETAIN + RUBIS + BLEU INDIGO

Textured material colour palette in grey-brown, burgundy and dark navy.

(4) Old people color scheme. Example: BLEU THALASSA + ROSE THE + CANOPEE

Textured material colour palette in slate blue, dusty peach and olive green.

3. Season color scheme

(1) Spring color scheme. Example: ROSE SAKURA + LIME + TURQUOISE

Textured material colour palette in pale pink, yellow and turquoise.

(2) Summer color scheme. Example: BLEU ELECTRIQUE + BLEU ATOLL + SOLEIL

Textured material colour palette in deep blue, pale aqua and ochre yellow.

(3) Fall color scheme. Example: MOUTARDE + ETOUPE + TRENCH

Textured material colour palette in ochre, grey-brown and taupe.

(4) Winter color scheme. Example: GRIS PERLE + BLEU JEAN + BLEU GLACIER

Textured material colour palette in pale grey, muted blue and medium grey.

4. Temp color scheme

Warm colors have priority in visual recognition, and cool colors can show more contraction than the visual effect.

(1) Warm color scheme. Example: CARAMEL + FEU + LIME

Textured material colour palette in ochre, rust and yellow.

(2) Cool color scheme. Example: BLEU LIN + BLEU PARADIS + GRIS PERLE

5. Weight color scheme

Generally, dark colors makes people feels heavy. Specially the noir and the color close to noir. But white and the color close to white looks lighter. A variety of dark hue collocation will have more intense of heavy, a variety of light color collocation will express downy and melting feeling.

(1) Heavy color scheme. Example: PLOMB + CUIVRE + VERT FONCE