Sustainability

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Sustainability

Sustainability Has To Be A Core Business Principle, Not A Marketing Strategy

Contributor: Robby Clarke With the word itself putting many consumers off, sustainability has become tainted with rampant greenwashing...

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Is COVID-19 The Reset Button We Need Towards A Sustainable Future Of Design?

Contributor: Roddy Clarke While I am in no way belittling the seriousness of the current global pandemic we are facing, I am asking...

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GREEN MARKETING: HOW TO CAPITALIZE ON BUZZWORDS THAT FIT YOUR FASHION BRAND

Refuse. Reduce. Reuse. Recycle. Rot. If you’re familiar at all with elementary school science classes, you’ll know these are the five...

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DESIGNING YOUR COLLECTION WITH SUSTAINABILITY IN MIND

Designers, you’re not dummies. If you’ve been paying attention at all, you know that as you work to build your brands, sustainability...

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36 major brands pledge to achieve sustainable cotton by 2025

23 more of the world’s most renowned clothing and textile companies, including Burberry, Adidas, Kathmandu and Timberland have pledged to...

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Sustainability Is A Tectonic Shift In Fashion, Here Is How Brands Can Adapt

Staff working for Moises Nieto's brand prepare a Spring-Summer 2016 fashion show by for Ecoembes, at the Madrid Fashion Show, in Madrid,...

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How Footwear Brands Are Leveraging Partnerships And Materials As Demand For Sustainability Grows

Capitalizing on a relevant partnership, Vans teamed up with Finisterre to launch its most sustainable shoes to date. There’s a lot of...

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Sustainable Fashion Brands Look To Certification As A Competitive Differentiator

Brands like Faherty are looking to sustainability certifications as a way to validate and communicate their dedication to ethical...

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Sustainability In Retail: Good For Business, Great For Humanity

Easy Ways Retailers And Brands Can Make Their Supply Chains And Businesses Even More Sustainable Through Technology Consumers, especially...

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4 Ways Retailers Can Make Sustainability Part Of Company Culture

Driven by the rise of technology and e-commerce, mass consumerism and fast-fashion have seen tremendous growth over the last few decades....

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Why Sustainable Fashion Matters

Summer is over and professional woman are falling back to the work routine. Whether you're shuffling between boardrooms or attending your...

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Six Principles For Building Sustainable Brands

Over the past few years, there has been a seismic shift in consumer attitude when it comes to environmentalism. Where it was once...

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Major Fashion Companies Sign Pact Vowing To Reduce Industry’s Environmental Impact

Ahead of G7 meeting, 32 major fashion players from Burberry to Chanel have signed a pact promising to reduce the industry's negative...

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Sustainability Is No Longer An Afterthought In The Fashion Industry

Sustainability is the new sexy in the fashion industry. Meeting the demands of increasingly environmentally conscious shoppers, the...

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Teens Are Shopping Differently, And That Could Spell Promise, Or Trouble, For These Brands

The latest Piper Jaffray teen survey showed American teens are cutting back on spending, but they still will spend for things including...

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More Consumers Want Sustainable Fashion, But Are Brands Delivering It?

Sustainability is a big fashion industry talking point these days, but a recent McKinsey study shows ... [+] With consumers being more...

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